Atalanta Bergamo today unveiled the club’s new crest, which it will use starting next season. Moving away from the elongated shape, the Serie A club is returning to a rounder logo. It is intended to evoke the crest used from 1984 to 1993. In 1993, it was then changed to the elongated logo.
And this is how the logo was changed.
According to the press release, the silhouette of La Dea is once again meant to take center stage. In addition, the hair has been redesigned into five strands, a deliberate tribute to the five founders who brought the club to life in 1907.
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