talkSPORT, the home of live sport and even livelier opinion, is bringing its high energy expertise to North America with the launch of new daily football show The S* Word.
Aligning with the start of the FIFA World Cup 2026, and distributed via platforms including YouTube, FOXSports.com, SiriusXM, TuneIn and Apple Podcasts, The S* Word tackles soccer’s biggest stories, controversies, and predictions. Where we come from, of course, we call it football.
Available live seven days a week on YouTube from 8-10am ET (1-3pm BST), The S* Word will be hosted by viral NFL play-by-play commentator Will Gavin and acclaimed American soccer journalist Master Tesfatsion. Together, they will deliver the kind of heavyweight, head-to-head debate beloved by US sports fans, only this time, the beautiful game takes centre stage.
Expect big-name guests from across the football landscape, and athletes who share a passion for the game, joining Will and Master to break down the action, every single day.
Top talkSPORT World Cup talent will also feature, such as former USA goalkeeper Brad Friedel, as well as talkSPORT host Simon Jordan, who will give their take on the biggest tournament in football history.
The show is being streamed live on talkSPORT’s dedicated The S* Word YouTube channel, and amplified across FOX Sports platforms including FOXSports.com and FOX Soccer social channels.
It will also be available as a video podcast on Apple Podcasts, along with Spotify and other podcast platforms. Listeners can also access The S* Word channel on TuneIn, and the show will be aired live on SiriusXM FC throughout the World Cup.
Clips from the show will be available across social platforms with fans invited to air their views and have their say.
Will Gavin said: “American football fans have always deserved better. The S* Word is the show that finally delivers – unfiltered, unscripted and built for fans who are tired of holding back. We’ll be tackling the biggest storylines, controversies and takes in the soccer world, providing daily, hard-hitting analysis and plenty of fun!”
Master Tesfatsion added: “The American fan is the most underappreciated in the world. We get knocked on it all the time. We appreciate the sport more than anywhere else in the world. In America, there’s such a diverse range of supporters wherever you go – it is the most beautiful experience that, I promise you, you cannot find anywhere else in the world. So we aim to deliver that to you, seven days a week.
Liam Fisher, Head of talkSPORT, said: “We are absolutely thrilled to partner with FOX Sports, SiriusXM, TuneIn, YouTube and other leading US platforms to bring talkSPORT’s signature energy and opinion to North American audiences.
The FIFA World Cup 2026 will be the biggest tournament in football history, making it the perfect moment to expand our global footprint. In Will Gavin and Master Tesfatsion, we have two phenomenal and passionate football fans who will deliver an unfiltered, world-class experience.”