A new report from Sponsorlytix has revealed that 17 La Liga clubs currently generate income from shirt sleeve sponsorships, with the top 10 clubs earning a combined total of $66.8 million from their deals.
Unsurprisingly, Real Madrid top the list, followed by arch-rivals Barcelona in second place. Atletico Madrid complete the top three, highlighting the dominance of Spain’s biggest football institutions in the commercial space.
🏆 Top 10 La Liga Clubs by Sleeve Sponsorship Revenue
- Real Madrid – $25 million
- Barcelona – $14 million
- Atletico Madrid – $8 million
- Athletic Bilbao – $4 million
- Real Sociedad – $4 million
- Real Betis – $3 million
- Sevilla – $2.8 million
- Valencia – $2.5 million
- Villarreal – $2 million
- Girona – $1.5 million
The data underlines how commercial partnerships have become a vital revenue stream for La Liga clubs, especially with the growing emphasis on branding visibility on team kits.
While Real Madrid continue to dominate financially both on and off the pitch, Barcelona’s sponsorship appeal remains strong despite recent challenges. Meanwhile, clubs like Real Sociedad and Athletic Bilbao are showing strong growth in brand partnerships, reflecting their steady rise in Spanish football.
