Premier League clubs are set to enjoy a huge financial boost after UEFA sold Champions League broadcasting rights to Paramount+, increasing the revenue distributed to participating teams.
Under the new agreement, which begins in 2027, the total value of the Champions League prize pot will rise from £2.2 billion per season to £2.75 billion. This means clubs that qualify for the competition will receive an increased instant qualification payout of £20.6 million, up from the current £16.4 million.
The new TV deal also includes changes to the “value pillar”, a performance-based calculation over a five- and ten-year period. This adjustment will strongly favor Premier League clubs, who are expected to climb higher in the earnings table due to their strong European performances.
UEFA’s partnership with Paramount+, Prime Sport, and Sky Sports will see English broadcasting rights valued at approximately £560 million per year—a 25% increase from the previous cycle.
If the new system had been in place this season:
- Manchester City would have earned an additional £15.8 million on top of their £54.6 million starting payout.
- Liverpool would have risen from £52.9m to £68.3m.
- Chelsea would have gone from £50.7m to £66.5m.
- Arsenal’s starting payout would have increased from £48.9m to £62.35m.
With added bonuses for each league-phase win and further rewards for knockout-stage progression, Premier League teams making deep runs in the Champions League could earn upwards of £150 million per season starting from 2027.
The new deal replaces TNT Sports as the main broadcaster, with Paramount+ taking over full coverage while Prime Sport retains priority Tuesday fixtures and Sky Sports handles Europa League and Conference League matches.
