Strasbourg’s rise from bankruptcy to European football should have been a fairytale. Instead, supporters say the club has lost its identity under BlueCo, the ownership group led by Chelsea chief Todd Boehly.

Despite competing in Ligue 1 and Europe with the strongest squad in their history, many fans believe the club’s heart has been “destroyed,” accusing the owners of turning Strasbourg into a development arm for Chelsea’s global football project.

The tension reached boiling point after allegations surfaced that actors were brought in to fill the stands and sing during protests — a move that infuriated traditional fan groups.

BlueCo Takeover Leaves Strasbourg Split

BlueCo bought Strasbourg in 2023 for £65m, just a year after purchasing Chelsea. While the investment brought new facilities, star players, and a £160m stadium renovation, it also brought deep division.

Ten supporters’ groups remain loyal to the board, but four prominent groups — including the Ultras and Pariser Section — have launched an all-out protest movement.

“We lost the club that felt like family,” said Christophe Seng, leader of the Pariser Section. “Now it feels like a company and we are just subsidiaries.”

These fan groups have staged silent protests, held marches, and displayed “BLUECO OUT” banners. In response, the club reportedly removed certain privileges from protesting fans.

Transfer Pipeline Strengthens ‘Chelsea B’ Claims

The squad has been heavily influenced by Chelsea-linked transfers:

• Ben Chilwell, a surprise permanent signing
• Kendry Páez, Mamadou Sarr, Mike Penders and others on loan
• Captain Emanuel Emegha announcing a move to Chelsea shortly after taking the armband

Some players have moved multiple times between Chelsea and Strasbourg in short spans, fuelling frustration.

“I don’t recognise some players,” Seng added. “Chilwell seems nice but nobody understands why he came here. Emegha scores goals but disrespects the club. We call him ‘second-division Zlatan.’”

Accusations of Actors in the Stands

During a major protest early this season, anti-BlueCo fans held a 90-minute silence against Marseille. Reports claim local theatre actors were drafted in to create atmosphere by singing and beating drums.

Strasbourg deny paying them, but the claim has intensified anger among dissenting groups.

“They realised without us it’s like a library,” Seng said. “So they filled the stands with actors.”

Rosenior Defends Club Identity

Manager Liam Rosenior insists Strasbourg is “definitely not Chelsea B,” despite the multi-club model.

“We are a club in our own right,” he said. “Our fans are passionate and deserve respect. My focus is on performances, not unrest.”

Some supporters believe Rosenior is being groomed as a future Chelsea manager, but he dismissed the comparisons.

Strasbourg’s Future Remains Uncertain

While many fans remain loyal to the board and pleased with on-field progress, protests continue to grow louder. With fan groups divided, player movements scrutinized, and local identity questioned, the battle for Strasbourg’s soul is far from over.

The club sits at a crossroads — torn between newfound ambition and a fanbase determined to defend its heritage.