Real Sociedad already has a new skin. After announcing the end of its historic relationship with Macron, the San Sebastián club has officially confirmed that the Spanish brand Joma will become its new official technical sponsor starting next July 1.
With this move, the txuri-urdin side is backing Spain’s leading brand to outfit all of its categories. This agreement marks the beginning of a new era at Anoeta, right after closing an eight-year chapter with the Italian brand.
Joma, which has extensive experience in international football, will be responsible for designing the kits for the men’s and women’s first teams, as well as the club’s youth divisions and associated sports sections.
The club has highlighted that the choice of Joma responds to the need to keep growing under standards of quality, innovation and design. The Toledo-based brand will bring its experience so that Real Sociedad can face its upcoming European challenges with a renewed image, while remaining faithful to its blue and white colors.
This article was translated into English by Artificial Intelligence. You can read the original version in 🇪🇸 here.