This hybrid distribution model — combining strong linear penetration with rapidly growing OTT consumption — has enabled ILT20 to evolve into a globally distributed media property rather than just a regional tournament.
Partnerships beyond visibility
For Chopra, the true indicator of a league’s health lies in its partnerships — and ILT20’s ecosystem appears to be maturing.
“We’ve seen some strong retention across our key partners. And more importantly, we’re seeing partners that actually deepen their engagement with the league year on year.”
Brands are no longer treating the league as a visibility platform alone. Instead, they are integrating campaigns, creating digital content, and using ILT20 to drive measurable business outcomes.
From an investment standpoint, Chopra highlighted the advantage of entering during the league’s growth phase: “Partners that are coming in right now are at a point where they can actually build equity with the property rather than just buy inventory.”
The league’s structured ecosystem—spanning central partnerships, franchise opportunities, and digital integrations — also allows brands to engage at multiple levels.
Season 5 and beyond
Looking ahead to Season 5 in December, ILT20’s roadmap is clear — deepen engagement, expand globally, and build long-term value.
“We want to deepen fan engagement especially on digital. We want to expand our international footprint further and get in more broadcast partners.”
“We’d like to create more bespoke partner-led IPs within the league… which we can already see happening in the previous seasons.”
Ultimately, the focus is not just on scaling numbers but on building a sustainable, premium sports property.
“It’s not just about growing numbers, it’s also about building a sustainable premium sports property that delivers consistent value to all stakeholders,” he stated.