Buffalo Bills quarterback Josh Allen is debuting a new Billustration Cap, with all proceeds supporting the Golisano Children’s Hospital of Buffalo (GCH Buffalo).
Last season, as a part of his partnership with New Era, Allen wore nine 9FORTY Billustration Team Caps, with each hat’s graphics being designed by GCH Buffalo patients for each Bills home game, with each hat worn being signed by Allen after the game and auctioned off to support the Patricia Allen Fund, which benefits the critical care teams at GCH Buffalo.
Now, to celebrate his 30th birthday, Allen is partnering with New Era for a limited edition release called the Billustration Re-Cap, which combines designs from all nine of last season’s Billustration Caps. The new hats will retail for $50.30 each, with every purchase benefiting the Patricia Allen Fund.
Josh Allen and New Era announced the special release of the 2025 Billustration cap in honor of his 30th birthday ❤️
Last season Allen wore nine unique Billustration Team Caps all designed by Buffalo’s Oishei Children’s Hospital patients that were auctioned off to the Patricia… pic.twitter.com/TAbMNPqTcK
— Yahoo Sports (@YahooSports) May 21, 2026
“Last season’s Billustration campaign with New Era made every tunnel fit a truly memorable one, and I was proud to showcase each patient’s creativity on game day,” Allen said. “We heard the public’s overall demand to get their hands on these one-of-one caps, and I think this release answered that call.”
“Seeing all nine designs come together on this Re-Cap is really special, and knowing it will continue to support the Patricia Allen Fund and the amazing care provided at Golisano Children’s Hospital makes it even more meaningful.”
This article originally appeared on Touchdown Wire: Josh Allen debuts new Billustration Cap for charity on 30th birthday