As the UEFA Women’s Champions League final heads to Norway this weekend, Heineken is taking over Oslo Hackney for a watch party.
With Norway’s advertising laws preventing alcohol brands promoting themselves in Oslo, the beer company is shifting its focus from the host city to a venue in east London.
Oslo Hackney will be transformed into a watch party dedicated to women’s football fans and grassroots communities, raising money for local communities supporting women’s football.
With advertising rules around alcohol in Norway preventing on-the-ground promotion in Oslo, the beer brand is committing to help fund community organisations supporting women’s football across the UK with every pint poured at the special watch party event contributing to the cause.
The company will also contribute additional funding beyond the night’s bar profits. Five organisations are set to benefit from the initiative: . Doors are open until late for supporters looking for an exciting and inclusive atmosphere to enjoy what is promises to be a memorable Champions League final between two European giants.