Ipswich town centre has been decked out in blue and white, as the Tractor Boys hope to seal promotion to football’s top flight.
Venues have been putting up posters, balloons and bunting after Ipswich Central called for a show of support.
Town sit second in the Championship, and a win against QPR at Portman Road on Saturday will see the side promoted to the Premier League.
But if they fail to win, they will need Millwall to drop points at home to Oxford and Middlesbrough to fail to win at Wrexham.
Mark Ashton, Ipswich Town’s chairman and chief executive, said seeing the town adopt the team’s colours meant “a great deal” to the club and players.
“The connection between the club and the town is incredibly special, and campaigns like this show exactly what Ipswich Town means to the wider community,” he said.
James Cole, who runs a clothes store in the town centre, said the staff were “big fans” and “love the town”.
He said he wanted to put a display in his store window to “bring a great feel to the community”.
Tina Leamon owns a bar and restaurant in the town. She said they had been preparing for three weeks for the match day, including buying in extra stock and bringing in more staff.
“Every game this season we’ve been getting busier and busier,” she said.
Ipswich fans have been loyal to the football club but also to local venues, she added.
She expected about 200 people to fill the bar on Saturday.
Elsewhere, Stowmarket artist Louise Cobbold’s player portraits, which have appeared on the front of match day programmes, have also been placed in many shop windows, with large banners on the front of Town Hall.
Do you have a story suggestion for Suffolk? Contact us below.
Follow Suffolk news on BBC Sounds, Facebook, Instagram and X.
- Ipswich invited to turn blue ahead of season climax
- Ipswich seek final home game promotion repeat
- Ipswich, Millwall, Boro: Your views on promotion fight