Scores of competitors are lining up for an unusual sporting challenge, which sees them run up Dorset’s Gold Hill carrying a 23kg (51lb) round of cheese.
The Gold Hill Cheese Race in Shaftesbury was founded in 2012 and sees up to 100 people race up the steep cobbled street, known to many as “Hovis Hill” after a 1970s TV ad.
The road is only 541ft (165m) long but its 17% gradient, cobbled surface and the added challenge of carrying a big cheese mean the contest is not for the faint-hearted.
At least 70 people have pre-registered for the heats, which start at 10:00 BST on Sunday, with the final race taking place at 14:00.
Competitors often wear fancy dress for the whacky race, with inflatable dinosaurs and flamenco dancers among those taking part.
The event was founded by cheese expert and World Cheese Awards lead judge Charlie Turnbull and is part of the Shaftesbury Food Festival, which is run by volunteers from the Shaftesbury Chamber of Commerce.