Why Bills still have huge Keon Coleman question mark originally appeared on The Sporting News.
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The Buffalo Bills have said all the right things about Keon Coleman this offseason, following that horror press conference involving owner Terry Pegula.
Joe Brady and Brandon Beane have been positive about what they hope to get from Keon after a 2025 season that saw him benched for reported off-field maturity issues.
Now entering Year 3, with the Bills adding DJ Moore via trade and Skyler Bell in the NFL Draft, where exactly does Coleman fit in Brady’s plans?
For NFL.com’s Kevin Patra, that is the big question looming over Keon in 2026.
“The Bills didn’t trade Coleman during the draft, and Brandon Beane has continued to positively trumpet the former second-round pick,” Patra wrote. “However, with the additions of DJ Moore and fourth-rounder Skyler Bell, what place does Coleman play in Joe Brady’s offense in 2026?
“The spotlight on Coleman will remain throughout offseason workouts and into training camp. If his role looks ancillary, expect trade chatter to pick up again later this summer.”
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Having just 404 yards and 4 TDs in Year 2, that isn’t exactly the production the Bills had hoped for from Coleman last offseason.
Yes, the off-field issues played a role as Keon only played 13 games (six starts), but now is the time for the receiver to show the Bills that they were right in drafting him.
Entering Year 3, Coleman is under no illusions as to what is expected from him, and if Buffalo is to go on that deep playoff run, he’s going to have to play a role. And it can’t be a bit-part role.
He has to step up with Khalil Shakir and Moore to be Josh Allen’s go-to weapons.
Can he do it? If he wants to have a smooth offseason next year, he’s going to have to.