Stephen Curry signs new shoe deal with Chinese company Li-Ning after Under Armour split

Stephen Curry finally has his new shoe deal.

Curry signed a massive 10-year shoe endorsement contract with Chinese company Li-Ning on Monday, according to ESPN’s Shams Charania. While it’s unclear how much the deal is worth, Curry’s deal will include basketball deals, athleisure, a full golf line and the ability for him to sign other athletes under his brand in the future.

Curry split with Under Armour last year in a shocking move. Curry switched over to Under Armour from Nike in 2013, and he quickly became one of the main faces of the company. Under Armour even launched the Curry Brand in 2020, and Curry received significant company stock as part of the long-term deal he signed with them in 2023.

Curry just wrapped up his 17th season in the league this spring. The 12-time All-Star averaged 26.6 points and 4.7 assists per game last season, though he appeared in just 43 games while dealing with a lengthy right knee injury. The Warriors went 37-45 and missed the playoffs for the second time in three years.

This post will be updated with more information shortly.

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